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New research by Icaro Consulting explores attitudes towards waste and recycling in Great Britain. Whether the focus has been on ‘slop buckets’, microchips in bins or council ‘bin spies’, the topic of waste has occupied an unusually large number of … Read more →
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This research explored consumers’ reactions to the Energy Performance Certificate (EPC). To understand both the EPC’s current role as well as its potential role moving forward, the research involved the development of stimulus materials to test reactions to different versions … Read more →
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This new research, focused on understanding how consumers perceive and react to ‘green terms’, helped inform Defra’s revised guidance on the use of green claims (published in February 2011). The project involved a series of 12 focus groups (recruited in … Read more →
