New research by Icaro Consulting explores attitudes towards waste and recycling in Great Britain.

Whether the focus has been on ‘slop buckets’, microchips in bins or council ‘bin spies’, the topic of waste has occupied an unusually large number of media column inches. Amongst all of this heated and politically charged debate, what do the public think about all of this? Are households happy with their waste services? How do they feel about the trend towards Alternate Weekly Collections (AWC), or the introduction of food waste collections?

The results are based on an online survey of 2,019 adults in Great Britain aged 18+. The survey was designed and commissioned by Icaro Consulting, with survey fieldwork undertaken by ICM Research from 2nd – 4th September 2011.

 

The report is available to download below. Its job is simply to present the survey findings. If you would like to read additional commentary and interpretation of the findings, then please visit our partners on this project, Sauce Consultancy.

Attitudes to Waste and Recycling in Great Britain 2011 – Web